Our Marketing Practice works with clients to build substantial, profitable growth through superior marketing complementing traditional strengths in industry/client knowledge, strategy, and organization are marketing professionals with deep expertise in branding, sales, pricing, customer relationship management, and e-Marketing.

Service Offerings:

Business-to-Business Marketing: We help clients stimulate growth through a comprehensive approach to business-to-business marketing that covers strategic issues, marketing tactics, and organizational choices.

Branding: We help clients build shareholder value through end-to-end branding capabilities, including brand strategy, brand architecture, and brand delivery.

Customer Insights: We generate qualitative and quantitative market research that reveals insights into customer needs, enabling clients to address critical business issues.

Customer Loyalty: We work with clients to develop targeted approaches to improve customer loyalty that work on the most powerful levers for profit growth. We do this by taking a broad but measurable view of loyalty based on patterns of customer migration - the change in customer value over time.

Customer Relationship Management (CRM): Drawing on expertise in customer segmentation, migration and valuation, program design and management, and organization and capability building, we customize CRM strategy, identify opportunities to improve loyalty, and reshape "go-to-market" programs for clients.

e-Marketing: Our holistic approach enables us to develop a winning e-marketing strategy that simultaneously delivers profitable growth and a distinctive customer experience.

Marketing Organization and Capability Building: By focusing on marketing capabilities that link directly with clients' strategic and economic objectives, we help clients create marketing organizations that contribute directly to growth.

Marketing Spend Effectiveness: We work with clients across a broad range of industries to help them build brand presence more quickly and effectively. We develop effective marketing spending programs for new and existing brands, geographies, and channels. Our clients benefit from our understanding of the broader strategic issues business units face as well as our experience in improving operations and organization performance.

Marketing Strategy: We draw on expertise in pricing, branding, and sales-force management to create comprehensive strategies based on an understanding of customer needs across three dimensions of benefits: functional, relationship and process.

Pricing: Focusing on value rather than cost, we examine how current and future supply, demand, and cost dynamics affect overall industry price levels.

Sales and Channel Management: We combine expertise in business strategy and customer profitability with a deep understanding of changing customer needs, technology evolution, innovative "go-to-market" strategies, consultative versus transactional selling models, skill building and compensation issues.